How I redesigned a SAAS platform for iWebgate
iWebGate | Case Study
iWebGate is an Australian technology company on a mission to make network connectivity simpler, faster, and more secure. It has created proprietary network virtualisation technology which is the hallmark of better connectivity; it seamlessly rolls-out a secure virtual mesh network between end-users, invisible to most, with unparalleled networking speeds.
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Skills Used
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Project Overview
01
Project brief
The aim was to create a design system for their saas platform, and global brand identity akin to world-class Silicon Valley companies, with the ability to compete equally in developed and emerging markets. The brand strategy, identity and narrative had to enable and drive the roll-out of the company’s knife-edge networking technology to a global audience.
02
the problem
The objective was to create a master brand that allowed for localized brand experiences tailored to various market segments and geographies, aiming to open up new opportunities for potential customers around the globe to effortlessly comprehend that iWebGate securely connects anyone, anywhere, on any device.
03
the solution
Over workshops, deep dives, and late night Zoom calls, we immersed ourselves in Netlinkz’ promise to the world, bit by bit translating a complex portfolio of promising cutting-edge technology into simple language, visuals and an identity.
04
responsibilities
visual design, product design, ux, ui, interaction
Design Process
01
discover
Generate and gather ideas, plus look at other ideas.
02
ideation
Create several sketches and arrange the mail elements
03
design
Develop 2 or 3 of the ideated designs
04
test
Prototype the design to test with users for feedback
